Google Ad Words Campaigns build and manages to help drive traffic to your website.
If your market is very competitive and you are up against large corporations, Google AdWords can help your website get noticed, by having your ad appear in the top or sidebar of the Google Search Results page. Google Adwords also help in only showing your ads to people that live in your defined area (state, city, or miles radius) and only during the right times of the day. Facebook advertising can specifically target what people have interests in.